ABOUT THE BOOKThis book analyzes how Don Norman coined the word "User Experience Design" in the 1990s and it means a person's perception or feeling towards using a product, service, website or a system. What a user feels would depend on the way an organization has designed its user experience to fit the user's needs and expectation, i.e, an organization looks at the patterns, habits and behavior of users to make their experience better. UX design is all encompassing in the sense that it covers various fields such as psychology, computer science, statistics, graphic design. A great user experience has to be useful, usable and desirable.Steps on how to develop user experience which includes: User profiles and personas (how to develop a persona) User interface User Surveys User flow diagram Sitemaps (how to create a sitemap using pen and paper) Wireframes and prototypes (how to create your first wireframe) and so on. Also techniques to develop the user experience was also established which includes: Value proposition Product strategy Stakeholders and Users Interviews to develop Accurate Products Kickoff Meeting to Ensure Smooth Operations etc. Essential rules for UX Design such as design for users, provide absolute clarity, give users control, predict, then adapt etc.There is also the design thinking process which includes: Empathize Define Ideate Prototype Test The roles of UX designers as well as the misconceptions of UI and UX. UI is actually a subset of UX, UX goes beyond designing to ensure organizations fit into the shoes of consumers or users by carrying out surveys and interviews to know their needs inorder to design what will solve their problem and meet their needs