Viktor Horsting and Rolf Snoeren began their career in 1993 in Paris while working as apprentices for designers such as Martin Margiela. They were quick to attract attention, winning praise for their conceptual designs. Launched in 1998, the Viktor & Rolf label has since earned a reputation for its concept-driven catwalk collections that delight in the spectacle and performance of the show. Irma Boom is an award-winning Dutch graphic designer and educator based in Amsterdam. She has designed a large number of groundbreaking books for clients as diverse as OMA/Rem Koolhaas, Chanel, and Ferrari.