Watching Television Audiences

Cultural Theories & Methods

By:

John Tulloch

Format:

Paperback / softback

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Description

A study of media audiences. Moving from the concept of an implied audience to active audience readings, scholars are now seeking to synthesize the two areas in a way which will constitute a "third generation" of audience studies. The book offers an exploration of the new theories in the shape of a survey of current work on the audiences for different TV genres. It seeks to provide students and academics with an understanding of the theory as well as of the different methodologies used to research different types of audience.

Author Biography:

John Tulloch is Professor at Brunel University, UK.

Release date Australia

September 29th, 2000

Author

John Tulloch

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Pages

272

Dimensions

156x231x22

ISBN-13

9780340741429

Product ID

3224042

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