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Web Usage Mining Techniques and Applications Across Industries on Hardback
Web Usage Mining Techniques and Applications Across Industries on Hardback
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Web Usage Mining Techniques and Applications Across Industries

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Description

Web usage mining is defined as the application of data mining technologies to online usage patterns as a way to better understand and serve the needs of web-based applications. Because the internet has become a central component in information sharing and commerce, having the ability to analyze user behavior on the web has become a critical component to a variety of industries. Web Usage Mining Techniques and Applications Across Industries addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students interested in learning more about the latest concepts related to web-based information retrieval and mining.

Author Biography:

A.V. Senthil Kumar, Hindusthan College of Arts and Science, India.
Release date Australia
August 30th, 2016
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Contributor
  • Edited by A.V. Senthil Kumar
Pages
424
Dimensions
152x229x25
ISBN-13
9781522506133
Product ID
25736779

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