What Every Great Salesperson Knows is a powerful workbook that presents the very best professional sales ideas in a clear manner and has a personally appealing approach. The diagnostic tools, techniques and concepts deliver a solid game plan to any sales professional who wants to get serious about achieving their business goals. It includes practical self assessments to evaluate where you are and many valuable exercises to get you to where you want to be. The book also includes actual case studies of other sales professionals and their stories of improvement and transformation. Using this workbook will feel like having a seasoned sales coach walk with you every step along the way through the process of improving yourself, your skill set and your business practice.