Andrea Sexton brings Public Relations to life with a simple explanation of what PR is and where it sits within an overall marketing strategy. Use this practical book to help you add a PR strategy that works for your business. Learn what PR is and how you can make it work for you and your business. Find out how to set up a campaign and write an effective press release. This little gem of a book also includes some tips on awards, brand ambassadors and influencers, and how to become an expert in your field. A friendly and easy read that takes the mystery out of Public Relations. Suitable for business owners, marketing managers, marketing and communications students, and those planning to start their own business.