Traditional fundraising tools and practices focus on donor PSYCHOLOGY and as a result consistently only gain access to 17% of what a donor community is interested in giving. Understanding the dynamic power of donor SOCIOLOGY changes everything. In other words, switching from treating donors as individual units to treating them as members of a larger community results in gathering more resources than you ever thought possible. This book explores critical community dynamics that organizations need to know about if they want to gain access to all of the resources their donor communities truly want to give. If you want to start receiving support from 100% of your donor community then stop looking to fundraising tools for the answers and find out what a professional who builds support networks for a living has to say on the subject.