Why Should Customers Choose Your Business Over and Above the Competition? Business is a War. You're up potential customers can either choose to do business with you or your competition. You have to take decisive action to ensure they choose you above all others. And then you have to operate a financially sound business to make sure you make money. If you don't, you lose. And in this new economy - you lose B-I-G. This is your opportunity to ou-market, out-manoeuvre and out-sell your competition and win the ware of business. Your opportunity to defeat the financial challenges every owner-managed business faces. This book uniquely explains how you can transform your business, make it grow quickly and create a financially robust business - no matter where you are right now in its evolution. Now is the time to finally get the rewards your skills, expertise and effort deserve. This book gives you the answers you've been looking for.