Business & Economics Books:

Why David Sometimes Wins

Leadership, Strategy and the Organization in the California Farm Worker Movement
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Hardback
$178.99
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Description

Why David Sometimes Wins tells the story of Cesar Chavez and the United Farm Workers' groundbreaking victory, drawing important lessons from this dramatic tale. Since the 1900s, large-scale agricultural enterprises relied on migrant labor--a cheap, unorganized, and powerless workforce. In 1965, when some 800 Filipino grape workers began to strike under the aegis of the AFL-CIO, the UFW soon joined the action with 2,000 Mexican workers and turned the strike into a civil rights struggle. They engaged in civil disobedience, mobilized support from churches and students, boycotted growers, and transformed their struggle into La Causa, a farm workers' movement that eventually triumphed over the grape industry's Goliath. Why did they succeed? How can the powerless challenge the powerful successfully? Offering insight from a longtime movement organizer and scholar, Ganz illustrates how they had the ability and resourcefulness to devise good strategy and turn short-term advantages into long-term gains. Authoritative in scholarship and magisterial in scope, this book constitutes a seminal contribution to learning from the movement's struggles, set-backs, and successes.

Author Biography:

Marshall Ganz joined Cesar Chavez and the United Farm Workers in 1965, where he worked for 16 years, and has since continued work with grassroots organizations to design voter-mobilization strategies for local, state, and national electoral campaigns, most recently with Barack Obama. Ganz is currently Lecturer in Public Policy at Harvard's Kennedy School of Government.
Release date Australia
May 7th, 2009
Author
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Illustrations
17 black and white halftone illustrations, 5 line illustrations
Pages
368
Dimensions
162x244x26
ISBN-13
9780195162011
Product ID
3443882

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