Winning at New Products, 5th Edition

Creating Value Through Innovation

By:

Robert Cooper

Format:

Paperback / softback

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Description

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

Author Biography:

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

Release date Australia

September 28th, 2017

Author

Robert Cooper

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

448

Dimensions

152x228x34

ISBN-13

9780465093328

Product ID

26031567

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