Business & Economics Books:

Winning the Story Wars

Why Those Who Tell (and Live) the Best Stories Will Rule the Future
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Hardback
$49.00
RRP:
$62.99 save 22%
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Description

Does your brand tell a story? In Winning the Story Wars, globally recognized storyteller, designer and entrepreneur Jonah Sachs argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. Above that, they may become humanity's greatest hope for the future. Sachs systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize. This book will speak to the message-makers in any type of company or organization.

Author Biography:

About the Author: Jonah Sachs. As the cofounder and CEO of Free Range Studios, Sachs has helped hundreds of major brands and causes break through the media noise with unforgettable campaigns. His work on renowned viral videos including The Meatrix and The Story of Stuff have brought key social issues to the attention of more than sixty-five million people online. A constant innovator, his studio's websites and stories have taken top honors three times at the South by Southwest Interactive Festival. Sachs's work and opinions have been featured in a variety of media, including the New York Times, NPR, and Fast Company magazine, which named him one of its fifty most influential social innovators. About the Illustrator: Drew Beam Drew Beam is the Innovation Director at Free Range Studios, where he helps clients see the future and leap into it. After earning his BFA at Rhode Island School of Design (RISD), Beam built a successful career creating visuals and innovation strategies for dozens of Fortune 500 companies. His illustrations have been published by Time Warner Books, Penguin Books, and Rolling Stone magazine, to name just a few.
Release date Australia
July 10th, 2012
Author
Audience
  • Professional & Vocational
Pages
288
Dimensions
156x235x30
ISBN-13
9781422143568
Product ID
18385670

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