Timely publication:Words to Win By will publish in advance of the 2025 inauguration and will be among the first titles to reflect the results of the 2024 election. While the race between Joe Biden and Donald Trump is an emotional one for all sides and an inescapable cultural event, Words to Win By offers a lighthearted, relaxed, and apolitical way to engage with presidential politics, keep up to date on political trivia, and enjoy American history without the stress and polarization found in partisan conversations and news coverage. Updated for 2024 election season: This updated edition of Words to Win By will include new material on the outcome of the 2020 election and its aftermath, as well as a new chapter on the 2024 election and its outcome. While the original edition of Words to Win By struggled against the realities of the COVID-19 pandemic, this new edition will expand its original reach and take advantage of in-person book browsing. New package for broader appeal: Now publishing as a hardcover, this beautifully designed four-color volume with more than five hundred image will now work for even more accounts, particularly libraries, and is ideal for consumer gifting. Fresh insights into 2024 election season: As Donald Trump’s infamous “Will be wild” Tweet calling his supporters to the Capitol on January 6, 2021 continues to have consequences, Americans are more aware than ever of the impact a candidate’s words can have, not just on elections but on the function of the government. Politically engaged Americans are eager to dive into the complex world of political messaging. Words to Win By gives fresh insights into what is sure to be a contentious and complicated 2024 election, exploring the visual and verbal narratives at play in Joe Biden and Kamala Harris’s reelection campaign, as well as Trump’s attempted return to power, by grounding them in the fascinating, centuries-long tradition of American branding and politics. Features supporter-made materials: Not a mere catalogue of campaign-made propaganda, Words to Win By features paraphernalia made and distributed by candidate supporters, demonstrating American democracy’s vibrant visual culture. Inclusion of current day political stars: With its exploration of recent campaigns, Words to Win By includes a who’s who of political stars, including Kamala Harris, Nikki Haley, Vivek Ramaswamy, Pete Buttigieg, Tulsi Gabbard, Cory Booker, and Bernie Sanders, as well as legendary American figures resurging in public consciousness like Shirley Chisolm (being played in an upcoming biopic by Oscar winner Regina King). Visual appeal: Expertly-designed package and bright full-color art makes this a tempting impulse buy and appealing gift for design fans, history buffs, and political junkies of all ages and ideologies. Comprehensive: This unique volume features more than a century’s worth of political campaign memorabilia, from the 1900s through the 2024 election, from both winning and losing candidates—characters both beloved and infamous. Memorabilia is both for candidates and against others, and ranges from heartwarming and smile inducing to emotionally stirring to showcase political manipulation as its best. Fills a hole in the market: While there are several books about the history of graphic design and the history of American elections, as well as countless political biographies, this is the first book to combine a compelling visual array of designs with historical fun-facts and insider political knowledge. Growing market: The 2020 election had the highest voter turnout of the 21st century, with two-thirds of citizens 18 years and older voting in the election. In 2020, 57% of voters aged 18-34 turned out, up from 49% in 2016. During an election year, the number of Americans that pays close attention to politics spikes by upwards of 18 percentage points from non-election years. Upwards of forty million people watched the inauguration in 2021, much more than the thirty million who watched the inauguration 2017. In anticipation of the inauguration of 2025, this book will grab the attention of this rapidly expanding and voracious market.