Establishing a self-brand for living a purposeful life is important for all of us. This is the first step in taking charge of our life. The world always tries to shape up our personality to suit its plans. Consequently, our personality undergoes changes with the jobs, persons and places, lacking direction in life. Every person is self-interested in this competitive world. We need to work for our recognition, satisfaction and success individually. Self-branding is borne out of introspection and strengthened by practice. It lends a sense of purpose to your life. No one is indispensable to a society, but the society is indispensable to an individual. Self-brand is introspective. The objective is to understand the phenomenon of life and improve one's personality for peaceful coexistence with harmony and overall betterment of society.We can deal with the world on our own terms through self-branding!Learn to live with Cultural Shocks!