We bought this just over a year ago for our daughter – then 3yo. She understood the concept very easily and does only come to our room in the morning when the bear ‘wakes up’. It a almost silent, the ticking is very quiet. The eyes are not as clear as in the picture, the pupils and closed eyes are displayed electronically and so are black/grey and not black against white. It can be tricky to see from certain angles. Setting it is very easy. The main problem is that the clock hands no longer work and just show random times. This broke after 8 months of use. As the digital clock still works so does the wake function still works but it's useless to teach reading a clock.