This full-colour textbook provides complete coverage of the AQA Applied Business A2 award. Introduction Unit 8: Business Planning Unit 9: Marketing Strategy Unit 10: Promotional Activities Unit 11: The Marketing Environment Unit 12: Managing People Unit 13: Managing Information Unit 14: Managing Change Unit 15: Financial Accounting for Managers Unit 16: Managing Resources Index

Author Biography

Tim Chapman is an experienced teacher of GCSE, GCE and VCE Business Studies. He is the Chief Examiner for Applied Business courses with a major awarding body. Malcolm Surridge is Chief Examiner for GCE Business Studies and Principal Examiner for AS Applied Business with a leading awarding body. He has over twenty-five years experience of teaching business subjects and is the author of numerous textbooks, including Applied Business for GCSE, published by Collins Educational. Stuart Merrills is a Senior Tutor and teacher of Accounting and Business at East Norfolk Sixth Form College with many years teaching and writing experience. He has a wide knowledge of vocational subjects and methodology. He is currently an Assistant Principal Examiner for a major awarding body.