Business & Economics Books:

Advertising for Account Holders (RLE Marketing)

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Paperback / softback
$64.99
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Description

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

Author Biography:

Multivolume collection by leading authors in the field
Release date Australia
January 21st, 2016
Author
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Pages
198
Dimensions
156x234x11
ISBN-13
9781138966154
Product ID
25508005

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