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Tourism Marketing and Management in the Caribbean (RLE Marketing)

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Description

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

Author Biography:

Multivolume collection by leading authors in the field
Release date Australia
August 22nd, 2014
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Contributors
  • Edited by Dennis J Gayle
  • Edited by Jonathan N. Goodrich
Pages
302
Dimensions
156x234x18
ISBN-13
9781138786332
Product ID
22059811

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