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Advertising Media Planning on Hardback by Kim Bartel Sheehan
Advertising Media Planning on Hardback by Kim Bartel Sheehan
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Advertising Media Planning

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Format:

Hardback
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Description

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Release date Australia
October 4th, 2011
Audience
  • Postgraduate, Research & Scholarly
Country of Publication
United Kingdom
Edition
3rd New edition
Illustrations
illustrations
Imprint
Routledge
Pages
304
Publisher
Taylor & Francis Ltd
Dimensions
152x229x20
ISBN-13
9780765626356
Product ID
10832666

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