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Audience Research Methodologies

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Description

The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.

Author Biography:

Geoffroy Patriarche is an Associate Professor at Université Saint-Louis - Brussels, Belgium Helena Bilandzic is a Professor in the Institute of Media and Educational Technology at the University of Augsburg, Germany Jakob Linaa Jensen is an Associate Professor in the Department of Aesthetics and Communication - Media Science at Aarhus University, Denmark Jelena Jurišić is an Assistant Professor in Croatian Studies at the University of Zagreb, Croatia
Release date Australia
July 29th, 2013
Audience
  • Tertiary Education (US: College)
Contributors
  • Edited by Geoffroy Patriarche
  • Edited by Helena Bilandzic
  • Edited by Jakob Linaa Jensen
  • Edited by Jelena Jurisic
Illustrations
5 Tables, black and white; 6 Line drawings, black and white; 8 Halftones, black and white
Pages
268
Dimensions
156x234x23
ISBN-13
9780415827355
Product ID
21229414

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