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Revitalising Audience Research

Innovations in European Audience Research
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Description

The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.

Author Biography:

Frauke Zeller is Assistant Professor in the School of Professional Communication at Ryerson University, Canada Cristina Ponte is Associate Professor in the Department of Communication Science at the Universidade Nova de Lisboa, Portugal Brian O’Neill is Head of the School of Media at the Dublin Institute of Technology, Ireland
Release date Australia
November 5th, 2014
Audience
  • Tertiary Education (US: College)
Contributors
  • Edited by Brian O'Neill
  • Edited by Cristina Ponte
  • Edited by Frauke Zeller
Illustrations
9 Tables, black and white; 7 Line drawings, black and white
Pages
304
Dimensions
152x229x23
ISBN-13
9781138787377
Product ID
22175199

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