In a credit-squeezed market, cash and liquidity rule - find out how to drive the effectiveness and efficiency of your company's cash The focus on cash has intensified since the financial crisis and company cash balances have reached record levels. SMEs are essential to stimulate growth and prosperity, and finance, currently hard to find, is the SMEs' route to becoming the new elite in the business world. With greater insight into banking, payment and trade infrastructures, better decisions can be made to drive the efficiency and effectiveness of cash. Be Your Own CFO: The Art of Cash Management for SMEs is a best-practice guide that makes liquidity understandable and demonstrates how better cash management can help your company weather the current financial storm.