In a credit-squeezed market, cash and liquid instruments rule - find out how to drive the effectiveness and efficiency of your company's cash The focus on cash has intensified since the financial crisis and company cash balances have reached record levels. In crisis-riddled markets, financial institutions and corporates need to ensure cash is available to deal with whatever happens in the market. With greater insight into banking, payment and trade infrastructures, better decisions can be made to drive the efficiency and effectiveness of cash. Liquidity Strategies for Financial Institutions and Corporates: The Art of Cash Management is a best-practice guide through the financial storm for Chief Financial Officers, Treasuries and Cash Managers.