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Brilliant Marketing Plans by Ian Linton
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Brilliant Marketing Plans

What to know and do to make a successful plan
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Description

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough - equipping you with plans that really work.
Release date Australia
August 25th, 2011
Author
Audience
  • General (US: Trade)
Country of Publication
United Kingdom
Imprint
Prentice-Hall
Pages
272
Publisher
Pearson Education Limited
Dimensions
211x184x18
ISBN-13
9780273756293
Product ID
10836061

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Books >
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Business & Management >
Sales & Marketing >
Sales & marketing management
Books >
Business & Economics >
Business & Management >
Sales & Marketing