Consumer Culture Theory Image close
Consumer Culture Theory by Eric Arnould
Consumer Culture Theory by Eric Arnould
Show Hide Adult Content
Consumer Culture Theory close

Business & Economics Books:

Home  
Books  
Business & Economics  
Business & Management  
Sales & Marketing

Consumer Culture Theory

Development, Critique, Application and Prospects
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Paperback / softback
$152.99
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley

Buy Now, Pay Later with:

4 payments of $38.25 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 12-24 June using International Courier

Explore more Foundations and Trends(R) in Marketing

See all products in this series

Structural Models of the Prescription Drug Market by Andrew T. Ching
$142.99
Structural Models of the Prescription Drug Market
by Andrew T. Ching ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Ethnography in Marketing and Consumer Research by Alladi Venkatesh
$162.99
Ethnography in Marketing and Consumer Research
by Alladi Venkatesh ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Audio and Visual Analytics in Marketing and Artificial Empathy by Shasha Lu Save $41
$144.99
$185.99
Audio and Visual Analytics in Marketing and Artificial Empathy
by Shasha Lu ~ Paperback / softback
Available - Usually ships in 3-4 weeks
A Practical Approach to Sales Compensation by Doug J. Chung
$129.99
A Practical Approach to Sales Compensation
by Doug J. Chung ~ Paperback / softback
Available - Usually ships in 3-4 weeks
The Rise of Mobile Marketing by Zeynep Aydin-Gokgoz
$154.99
The Rise of Mobile Marketing
by Zeynep Aydin-Gokgoz ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Machine Learning in Marketing by Vinicius Andrade Brei
$131.99
Machine Learning in Marketing
by Vinicius Andrade Brei ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Consumers’ Purchase Intentions and Their Behavior by Vicki Morwitz
$129.99
Consumers’ Purchase Intentions and Their Behavior
by Vicki Morwitz ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Sales Force Compensation by Dominique Rouzies
$131.99
Sales Force Compensation
by Dominique Rouzies ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Studying Healthcare from a Marketing Perspective by Dawn Iacobucci
$144.99
Studying Healthcare from a Marketing Perspective
by Dawn Iacobucci ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Artificial Intelligence in Marketing and Consumer Behavior Research by TaeWoo Kim
$165.99
Artificial Intelligence in Marketing and Consumer Behavior Research
by TaeWoo Kim ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Market Response and Marketing Mix Models by Douglas Bowman
$142.99
Market Response and Marketing Mix Models
by Douglas Bowman ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Modeling Dynamic Relations Among Marketing and Performance Metrics by Koen H. Pauwels
$212.99
Modeling Dynamic Relations Among Marketing and Performance Metrics
by Koen H. Pauwels ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Is Food Marketing Making Us Fat? by Pierre Chandon
$152.99
Is Food Marketing Making Us Fat?
by Pierre Chandon ~ Paperback / softback
Available - Usually ships in 3-4 weeks
The Impact of Risk Communication on Consumption and Consumer Well-Being by Ingrid M. Martin
$183.99
The Impact of Risk Communication on Consumption and Consumer...
by Ingrid M. Martin ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Multichannel Retailing by Huan Liu
$152.99
Multichannel Retailing
by Huan Liu ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Persistent Preferences in Market Place Choices by A. V. Muthukrishnan
$152.99
Persistent Preferences in Market Place Choices
by A. V. Muthukrishnan ~ Paperback / softback
Available - Usually ships in 3-4 weeks

Description

Consumer Culture Theory: Development, Critique, Application and Prospects is a guide to help readers find their way through existing Consumer Culture Theory (CCT) literature, the most current conceptual and methodological developments, managerial implications, and potential avenues of future importance. First, the authors elaborate on the nature of Consumer Culture Theory. Second, they address different approaches in CCT, including the humanistic/romantic, the social constructivist, and the postmodern modes of inquiry. Third, the monograph examines domains of inquiry in CCT, identifying significant streams including identity work, marketplace cultures, the socio-historic patterning of consumption, an ideological turn, and critiques of CCT. Fourth, it identifies some methodological issues and innovations that CCT work has addressed, including issues of data collection, interpretation, around validity and verification. The authors also evoke work on alternative modes of representing research. Fifth, this monograph introduces how CCT research has addressed managerial and strategic issues, such as through brand communities, branding, and how consumers shape market systems. Finally, it discusses tendencies that are emerging in CCT.
Release date Australia
April 24th, 2019
Audience
  • Professional & Vocational
Pages
98
Dimensions
156x234x4
ISBN-13
9781680835601
Product ID
30394110

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Business & Economics >
Business & Management >
Sales & Marketing