Structural Models of the Prescription Drug Market

Name: Structural Models of the Prescription Drug Market
SKU: 32635665
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Foundations and Trends(R) in Marketing

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Description

Structural Models of the Prescription Drug Market provides a critical review of the structural econometric research focusing on the richness and complexity of the prescription drug market and discussing future research directions. Because a large number of papers rely on a Bayesian learning framework, Section 2 sets the stage by introducing the basic learning model that will be useful in later sections. Section 3 discusses the literature that makes use of individual level data. Section 4 discusses the literature that studies the product lifecycle, which primarily uses product level data. This is a broad set of articles, which includes studies focusing on persuasive versus informative effects, clinical outcomes, and publicity, as well as models related to pre-market behavior (such as R&D decisions and clinical trial outcomes). Section 5 addresses other related applications of structural models in this area, and Section 6 summarizes the key takeaways and discusses future research directions.

Release date Australia

December 19th, 2019

Author

Audience

Professional & Vocational

Pages

Series

Foundations and Trends(R) in Marketing

Dimensions

156x234x4

ISBN-13

9781680836127

Product ID

32635665

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