Business & Economics Books:

Cultural Perspectives in a Global Marketplace

Proceedings of the 2010 Cultural Perspectives in Marketing Conference

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Cultural Perspectives in a Global Marketplace
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Description

This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Release date Australia
October 17th, 2016
Contributor
Edited by Dheeraj Sharma
Country of Publication
Switzerland
Edition
Softcover reprint of the original 1st ed. 2016
Illustrations
biography
Imprint
Springer International Publishing AG
Pages
159
Dimensions
210x279x9
ISBN-13
9783319386942
Product ID
26207338

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