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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

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Description

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2000 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada.
Release date Australia
September 24th, 2016
Audience
  • Professional & Vocational
Contributors
  • Edited by H. Lee Meadow
  • Edited by Harlan E. Spotts
Edition
Softcover reprint of the original 1st ed. 2015
Illustrations
XXXIV, 489 p.
Pages
489
ISBN-13
9783319385778
Product ID
26166579

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