The ultimate aim of every business is to maximize profits. In order to get the most out of the market, a business is expected to offer quality products and services to the consumers it serves. The secret for satisfying the utility of consumers is creating a deep connection with them to understand their interests and how you can enhance your business. Also, you must present your products/services in the market in a way that is appealing. This entails the use of various marketing concepts and aligning your strategies with the relevant trends in your industry. When it comes to earning an income online in 2021 and beyond, there is a need to understand how to drive traffic to your website in a cheap, efficient and consistent manner. It is indisputable that drop shipping has become the mainstay for a large section of e-commerce. It serves as your home base, starting point and customers' destination for you. Your entire brand on e-commerce can rests on your drop shipping store. You will log into it every day to check the trends on the visits of all your important audiences to try and turn them into paying customers. It is important to learn how to maximize value for your store by marketing on social media. It is an effective way of reaching a wide audience easily considering that more than a third of the total global population is on social media. It is also a sure and efficient manner of turning the audience into loyal customers because it encourages engagement. The fact that social media allows for a two-way mode of communication makes it easy for consumers to converse with the brands they are interested in. Perhaps the best thing about social media promotion is that it provides a level playing field for small, medium and large enterprises. The same audience that a large business can access is the same that a start-up business can access. Notwithstanding, it doesn't take up a huge budget to create a large number of social media fans in a short time. This forms the confidence that you can make it on social media even if you are a beginner. However, how well it works for your business depends on the efforts you put into it. If you have tried before and failed, you have probably not followed the best tactics there are to grow your brand on social media. Despite social media marketing being among the greatest phenomena in the digital era, some marketers are not able to achieve their social media marketing goals. It takes careful planning and the use of effective strategies to make the best use of social media and grow your brand.