Tomás Bayón is a Professor for Marketing and Service Management at the German Graduate School of Management and Law (GGS), Heilbronn, Germany. In 2009 he became Academic Dean of GGS and since Fall 2016 he is the Dean of GGS. His research interests are in New Venture Marketing (customer legitimacy of new ventures), the marketing - finance interface, and the relationship between customer and employee satisfaction, especially in the service sector.  Martin Eisend is a Professor of Marketing at the European University Viadrina in Frankfurt/Oder, Germany. His research and teaching interests focus on marketing communication, consumer behavior, and empirical generalizations. He is the president of the European Advertising Academy (EAA).  Jochen Koch is a Professor of Management and Organization and Director of the Centre for Entrepreneurship Research at the European University Viadrina in Frankfurt/Oder, Germany. His current research focuses on strategic management, organizations, and entrepreneurship, in particular on strategic practices and heuristics, strategic communication, organizational and entrepreneurial creativity, the relationship between organizations and (emerging) markets and the theory of strategic and organizational path dependence.  Albrecht Söllner is a Professor of International Management at the European University Viadrina in Frankfurt/Oder, Germany. His research interests include the New Institutional Economics & Institutional Distance, Inclusion & Diversity, Path Dependence, Change & Dynamic Capabilities, Globalization & Responsibility. He is the spokesperson and co-founder of the graduate school "Dynamic Capabilities and Relationships" funded by the Dieter Schwarz Foundation and co-founder of the graduate school on "Path-Dependency" funded by the German Research Foundation (DFG).  Markus Vodosek is a clinical Associate Professor in the management and entrepreneurship department at Indiana University’s Kelley School of Business. Before joining Kelley, he was professor of strategic management and leadership at the German Graduate School of Management and Law in Heilbronn, Germany. His research interests include interpersonal relationships in organizations and global leadership skills as a strategic resource.  Heinz-Theo Wagner is a Professor of Management and Innovation at the German Graduate School of Management and Law (GGS), Heilbronn, Germany. His research interests include innovation management, the role of digital technologies and their impact on organizations, and the IT business value creation process. Since 2010 Heinz-Theo Wagner serves as a faculty lead for the doctoral programme in Dynamic Capabilities and Relationships.