Gizmos or: The Electronic Imperative

How Digital Devices have Transformed American Character and Culture

By:

Arthur Asa Berger

Format:

Hardback

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Description

Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impact of digital devices on American society. With approaches ranging from semiotic theory to psychoanalytic theory, sociological theory to personal reflection, Berger taps the span of knowledge from his prolific career to help readers better understand the role digital devices play both in their technologic, economic, and common-use forms. Using accessible, conversational language and numerous illustrations, Berger deconstructs familiar objects and media for readers ranging from field specialists to everyday cultural consumers alike.

Author Biography:

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory. Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

Release date Australia

November 5th, 2015

Author

Arthur Asa Berger

Audience

Postgraduate, Research & Scholarly

Edition

1st ed. 2015

Illustrations

XVI, 114 p.

Pages

114

Dimensions

140x216x11

ISBN-13

9781137575265

Product ID

23977633

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