Hillstrom's Customer Development

An Introduction to Understanding How Customers Evolve

By:

Kevin Hillstrom

Format:

Paperback / softback

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Description

In "Hillstrom's Customer Development" Kevin walks the reader through a process he uses with clients to measure how effective a brand is at moving customers from prospect to first order to loyalty status. The reader learns about key inflection points in the customer development process when customers are most receptive to purchasing again. By focusing on Acquisition, Welcome, Emergence, Loyalty, and Retirement the marketer is given the analytical tools necessary to develop a loyal customer base that delivers disproportionate profit for years to come.

Release date Australia

February 17th, 2021

Author

Kevin Hillstrom

Audience

General (US: Trade)

Pages

Dimensions

152x229x6

ISBN-13

9798710716960

Product ID

34727722

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