Hillstrom's Loyalty

Measuring Why it is So Hard to Grow a Business via Loyal Customers

By:

Kevin Hillstrom

Format:

Paperback / softback

Show Hide Adult Content

$42.99 was ~~$52.99~~

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Buy Now, Pay Later with:

Afterpay is available on orders $100 to $2000 Learn more

Availability

Delivering to:

Estimated arrival:

Around 13-25 June using International Courier

Description

Loyalty Programs. They are everywhere! And yet, companies keep going out of business. Ask any airline or retail brand for starters. If loyalty programs worked and it was more expensive to find a new customer than to retain a loyal customer, then wouldn't companies be succeeding at epic levels? Of course they would! But companies succeed or fail for other reasons, don't they? In "Hillstrom's Loyalty", Kevin Hillstrom explains why the customer journey from a first purchase to a loyalty is so long that companies are better off investing in new customers. Via modern analytics, Mr. Hillstrom demonstrates how the return on investment in loyal customers can be problematic.

Release date Australia

November 10th, 2015

Author

Kevin Hillstrom

Audience

General (US: Trade)

Pages

Dimensions

152x229x5

ISBN-13

9781519244758

Product ID

37622850

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here