Education Ph.D., (Communication) Ohio State University, 1979 M.A., (Communication) University of Kentucky, 1974 B.A., (Education) Marshall University, 1971 (Magna Cum Laude)                                                                                                                                                  Teaching Specialties She has taught research methods, writing, media and society, and seminars in children and television.                                                                                                                                                                                                                                                                                                        Research Interests and Activities Her research interests are in children′s television and audience research.                                                                                                                                               Miscellaneous She′s served as past-president of the Association for Communication Administration and past-president of the Eastern Communication Association and as Editor of the Journal of Broadcasting & Electronic Media. W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.