Innovation in Marketing

By:

Peter Doyle

Format:

Paperback / softback

Show Hide Adult Content

$113.99

Available from supplier

Usually ships in 2-3 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Buy Now, Pay Later with:

4 payments of $28.50 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

Around 3-13 June using International Courier

Description

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

Release date Australia

November 10th, 1998

Author

Peter Doyle

Audience

Professional & Vocational

Pages

240

Dimensions

156x234x12

ISBN-13

9780750641210

Product ID

1987249

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here