Marketing Management and Strategy

Name: Marketing Management and Strategy
SKU: 2044799
Price: 214.99 AUD
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Description

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Release date Australia

April 6th, 2006

Author

Audience

Professional & Vocational

Edition

4th edition

Pages

464

Dimensions

195x260x20

ISBN-13

9780273693987

Product ID

2044799

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