Innovative Marketing Communications

Name: Innovative Marketing Communications
SKU: 28839840
Price: 545.99 AUD
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Hardback

Series:

Events Management

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Description

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

Release date Australia

September 29th, 2015

Author

Audiences

General (US: Trade)
Tertiary Education (US: College)

Pages

352

Series

Events Management

ISBN-13

9781138129726

Product ID

28839840

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