Innovative Marketing Communications

Name: Innovative Marketing Communications
SKU: 2518106
Price: 114.99 AUD
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Paperback / softback

Series:

Events Management

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Description

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

Author Biography:

Currently the Head of Sport at Sheffield Hallam University. Guy was Assistant Professor at the Sports Management Tisch Center for Hospitality, Tourism & Sports Management at New York University.

Release date Australia

October 3rd, 2005

Author

Audience

Undergraduate

Pages

344

Series

Events Management

Dimensions

189x246x18

ISBN-13

9780750663618

Product ID

2518106

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