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Interactive Decision Aids by Nina Mazar
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Interactive Decision Aids

Effects on Consumers, Retailers, and Manufacturers
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Description

Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides product related information in a 'product by attribute' matrix and allows products to be sorted by any attribute. The author shows that the interactive CM has the potential to represent a useful and practicable solution matching the needs of both consumers and online retailers.

Author Biography:

Dr. Nina Mazar promovierte bei Prof. Dr. Andreas Herrmann am Lehrstuhl fur allgemeine Betriebswirtschaftslehre und Marketing I der Universitat Mainz. Sie ist Post-Doktorandin und Lehrbeauftragte fur Marketing, insbesondere Marketing Management, Consumer Behavior, Decision Making, Behavioral Economics und eCommerce an der MIT Sloan School of Management sowie Teil der eRationality Group im MIT Medialab in Cambridge, USA.
Release date Australia
December 12th, 2003
Author
Audience
  • Professional & Vocational
Country of Publication
Germany
Edition
Softcover reprint of the original 1st ed. 2003
Illustrations
16 black & white illustrations, biography
Imprint
Deutscher Universitats-Verlag
Pages
156
Publisher
Deutscher Universitats-Verlag
Dimensions
148x210x8
ISBN-13
9783824480203
Product ID
19156730

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