Internet-Based Customer Value Management

Developing Customer Relationships Online

By:

Tymoteusz Doligalski

Format:

Hardback

Series:

Management for Professionals

Show Hide Adult Content

$135.99

RRP:: ~~$143.95~~ save $7.96

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Buy Now, Pay Later with:

4 payments of $34.00 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

Around 18-28 June using International Courier

Description

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.

Author Biography:

Dr. Tymoteusz Doligalski is an assistant professor at Warsaw School of Economics. His research interest include internet marketing, marketing, e-commerce, customer value management, and business models. Dr. Doligalski is the founder of Postgraduate Studies of Internet Marketing (MBA-level program, until 2013 more than 600 participants) at the Warsaw School of Economics. He is also the academic supervisor of student teams taking part in Google Online Marketing Challenge (2012 - Global Winner, 2011 - European Winner).

Release date Australia

October 31st, 2014

Author

Tymoteusz Doligalski

Audience

Professional & Vocational

Illustrations

2 Illustrations, color; 7 Illustrations, black and white; IX, 152 p. 9 illus., 2 illus. in color.

Pages

152

Series

Management for Professionals

Dimensions

155x235x11

ISBN-13

9783319098548

Product ID

22603182

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Get free delivery, exclusive deals, and more^*

Business & Economics Books:

Internet-Based Customer Value Management

By:

Format:

Series:

Buy Now, Pay Later with:

Availability

Description

Author Biography:

Customer reviews

Marketplace listings

Help & options

Filed under...

Get free delivery, exclusive deals, and more*

Buy Now, Pay Later with:

Author Biography:

Get free delivery, exclusive deals, and more^*