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Data-driven Retailing by Louis-Philippe Kerkhove
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Data-driven Retailing

A Non-technical Practitioners' Guide
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Description

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

Author Biography:

Louis-Philippe Kerkhove is co-founder and CTO at the retail analytics agency Crunch (founded in 2017) in Belgium. He is also academically connected to Ghent University (Belgium).
Release date Australia
October 7th, 2023
Audience
  • Professional & Vocational
Edition
1st ed. 2022
Illustrations
9 Illustrations, color; 44 Illustrations, black and white; XV, 257 p. 53 illus., 9 illus. in color.
Pages
257
ISBN-13
9783031129643
Product ID
38183889

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