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Designing Luxury Brands on Hardback by Diana Derval
Designing Luxury Brands on Hardback by Diana Derval
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Designing Luxury Brands

The Art and Science of Creating Game-Changers
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Description

This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers’ preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Author Biography:

Prof. Diana Derval is the Chair of the global research firm DervalResearch, a Certified B Corp. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior and preferences. She has accelerated the development of Fortune 500 firms including LVMH, Richemont, and L'Oréal. Clinical Professor at Donghua University and Sorbonne, Diana has contributed to Harvard Business Review articles and is regularly featured in the media.
Release date Australia
May 3rd, 2024
Author
Audience
  • Professional & Vocational
Edition
2nd ed. 2024
Illustrations
1 Illustrations, black and white; X, 291 p. 99 illus., 97 illus. in color.
Pages
232
ISBN-13
9783031540929
Product ID
38566264

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