Total Revenue Management (TRM)

Case Studies, Best Practices and Industry Insights

By:

Marc Helmold

Format:

Paperback / softback

Series:

Management for Professionals

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Description

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.

Author Biography:

Professor Dr. Marc Helmold (M.B.A.) is full-time Professor at the IUBH International University (IUBH) at the campus in Berlin (Germany). He teaches Bachelor, Master and M.B.A. students in lean management, revenue management, international negotiations, performance management, supply management, general management, strategic management and supply chain management. Prior to this position, he had several top management positions in automotive and railway companies. In parallel, he owns the consultancy MaHeLeanCon and supports international transactions and market entry strategies.

Release date Australia

June 4th, 2021

Author

Marc Helmold

Audience

Professional & Vocational

Edition

1st ed. 2020

Illustrations

76 Illustrations, color; 2 Illustrations, black and white; XXV, 191 p. 78 illus., 76 illus. in color.

Pages

191

Series

Management for Professionals

ISBN-13

9783030469870

Product ID

34993364

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