Introduction to Multimodal Analysis

Name: Introduction to Multimodal Analysis
SKU: 30278744
Price: 431.99 AUD
Availability: InStock

By:

Format:

Hardback

Show Hide Adult Content

$431.99

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Buy Now, Pay Later with:

4 payments of $108.00 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

Around 12-24 June using International Courier

Description

Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives. Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.

Author Biography:

Per Ledin is Professor in Swedish at Södertörn University, Sweden. David Machin is Professor in the Department of Media and Communication Studies, Örebro University, Sweden.

Release date Australia

January 9th, 2020

Author

Pages

256

Edition

2nd edition

Audience

Professional & Vocational

ISBN-13

9781350069145

Product ID

30278744

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here