Barry Joseph is founder of Barry Joseph Consulting, a driving force at both the strategic and the tactical level in digital engagement, youth development and digital learning. For a dozen years, at Global Kids (a NYC-based after school organization) then for six years at the American Museum of Natural History, Barry oversaw the strategy, design, and implementation of a slate of over 100 youth courses that applied the latest technology to engage youth to develop their skills and passions through youth media productions and design practices. He has also worked for over a decade with museums to innovate visitor-facing experiences through iterative design, with a particular focus on prototyping and evaluating cutting-edge visitor-facing experiences. Most recently, as VP of Digital Experience at the Girl Scouts of the USA, he used tools of user experience (UX) and customer experience (CX) to make complexity accessible, supporting the development of a seamless digital customer experience that increased retention and drove new membership. Barry has taught thousands of NYC youth and facilitated over a thousand hours of youth programming, including as troop leader of his daughter’s Girl Scout Troop. His first book, Seltzertopia, came out in 2018, and he often writes about digital engagement on his blog Mooshme.org. @mmmooshme