Managing Variable Demand for Travel

Module 2

By:

Gary Parker

Format:

Paperback / softback

Series:

Practical Revenue Management in Passenger Transportation

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Description

Revenue management in the passenger transportation industry involves managing demand for seats. To manage demand effectively and efficiently, it is important to understand and anticipate the effects of market forces on potential demand. A high level of analysis and preparation will allow you to better address the effects of forces outside of your control and ensure that the decisions you make are based on insight and fully support business objectives. In this module we begin by looking at the characteristics of passenger demand for travel and discuss a number of factors that influence that demand. The second section focuses on different demand strategies. This includes basic steps you can take to reduce or increase demand and the consequences of maintaining the status quo. The final section is on forecasting demand. We discuss the importance of forecasting demand accurately, the methods used in forecasting, as well as the roles of the revenue analyst, computerised revenue management systems, and effective business processes.

Release date Australia

January 19th, 2019

Author

Gary Parker

Audience

General (US: Trade)

Illustrations

Illustrations, color

Pages

Series

Practical Revenue Management in Passenger Transportation

Dimensions

216x279x2

ISBN-13

9781520260532

Product ID

29110871

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