Merchandising Ancillary Revenue, Fare Families, Branded Fares and "a la carte" Pricing

Module 14

By:

Gary Parker

Format:

Paperback / softback

Series:

Practical Revenue Management in Passenger Transportation

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Description

In an effort to overcome the perception of a seat as a commodity, and to increase yields and loyalty, a key initiative in the passenger transportation community is the introduction of branded products with their associated privileges.Consumers want more choice and more value, and whether a passenger carrier chooses to add ancillary travel or merchandising options to their website, the additional options should benefit most consumers.From a revenue management perspective, seats have always been sold from the bottom up - from the lowest qualified fare.However, with the introduction of branded products, a passenger carrier has the capability to sell from the middle or the top, based on a consumer's preference for the privileges associated with a branded product. The branded fare approach is one of the latest pricing methods used by airlines to boost ancillary revenue. This encourages consumers to buy a higher fare by including a package of defined amenities.Ancillary revenue product and service experimentation are evolving as we move forward. Airlines all over the world are adding optional extras such as pre-paid baggage, early boarding, assigned seating, and pre-order meals.

Release date Australia

January 19th, 2019

Author

Gary Parker

Audience

General (US: Trade)

Illustrations

Illustrations, color

Pages

Series

Practical Revenue Management in Passenger Transportation

Dimensions

216x279x2

ISBN-13

9781794438880

Product ID

29139299

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