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Mediale Kommunikation on Hardback by Hans-Dieter Ka1/4bler
Mediale Kommunikation on Hardback by Hans-Dieter Ka1/4bler
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Mediale Kommunikation

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Description

The volume offers a systematic introduction to the theory of and research into media communication. The concept suggests itself as a reflection of the way in which personal communication and mass communication are converging as a result of digitalization. After a brief outline of media history, various media concepts are taken up to show the immense scope and disparity already displayed by approaches to research on media communication and likely to increase in future. From a functional vantage the achievements and risks of media communication are discussed in terms of their impact on modern societies. The chapter on 'Effects' reviews traditional research approaches alongside more complex and appropriate varieties and inquires after new research perspectives.
Release date Australia
January 1st, 2000
Pages
106
Audience
  • General (US: Trade)
Illustrations
black & white illustrations
Publisher
Walter de Gruyter
Country of Publication
Germany
Imprint
Walter de Gruyter
Dimensions
156x234x8
ISBN-13
9783484371095
Product ID
12428990

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