After spending 20 years in a business that’s constantly changing, Martin Nordin has learned how to reinvent himself in his career of advertising. He has now worked in every type of media in every format (print, film, omni-channel marketing content, you name it) for companies like IKEA. Martin lives in Malmö, and now works as a freelance consultant. His unique sense of food photography and food styling have led to his three beautiful and vegetarian cookbooks. He is constantly inspiring his many Instagram followers to cook more vegetarian, to try new things and to cook more at home, not being a professional cook himself.