Negative Campaigning

Name: Negative Campaigning
SKU: 7695656
Price: 136.99 AUD
Availability: InStock

An Analysis of U.S. Senate Elections

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Format:

Paperback / softback

Series:

Campaigning American Style

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Description

Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.

Author Biography:

Richard R. Lau is professor of political science and director of the Walt Whitman Center for the Study of Elections, Campaigns, and Democracy at Rutgers University in New Brunswick. He is also a member of the Institute of Health, Health Care Policy, and Aging Research at Rutgers. Gerald M. Pomper is Board of Governors Professor of Political Science Emeritus at Rutgers University and the Eagleton Institute of Politics in New Brunswick.

Release date Australia

July 13th, 2004

Author

Audience

General (US: Trade)

Pages

224

Series

Campaigning American Style

Dimensions

244x226x10

ISBN-13

9780742527324

Product ID

7695656

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