Political Polling

Strategic Information in Campaigns

By:

Jeffrey M Stonecash

Format:

Hardback

Series:

Campaigning American Style

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Description

Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.

Author Biography:

Jeffrey Stonecash is professor of political science at Syracuse University.

Release date Australia

July 25th, 2008

Author

Jeffrey M Stonecash

Audience

General (US: Trade)

Edition

Second Edition

Pages

188

Series

Campaigning American Style

Dimensions

167x239x9

ISBN-13

9780742561311

Product ID

3643618

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